Facebook & Social Media Advertising In Briarcliff Manor

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Briarcliff Manor, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Briarcliff Manor, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Briarcliff Manor to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design agency In Briarcliff Manor to serve you to achieve results. Quality designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Briarcliff Manor is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who does business locally In Briarcliff Manor Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad agency in Nassau, search engine optimization ad agency in NY or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design in Nassau or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063