Facebook & Social Media Advertising In Briarcliff Manor

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Briarcliff Manor, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you connect with people In Briarcliff Manor, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Briarcliff Manor to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In Briarcliff Manor to aid you to achieve real results. Exceptional designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals that are followers of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Briarcliff Manor is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business locally In Briarcliff Manor Facebook is a great way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click ad consultants, our local advertising agency, SEO advertising agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design services in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company in Nassau and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063