Facebook & Social Media Advertising In Aquebogue

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Aquebogue, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you reach people In Aquebogue, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Aquebogue to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Aquebogue to help your business to achieve results. Effective designs by our website design experts will help and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Aquebogue is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Aquebogue Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC ad consultants, our local ad agency, SEO ad agency or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design experts in Nassau or our online marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063