Facebook & Social Media Advertising In West NYack

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In West NYack, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

Once you reach people In West NYack, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In West NYack to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design agency In West NYack to help your business to achieve results. Strong designs implemented by our website design company will help and secure results!

Reaching Your Prospects In West NYack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Prospects who are followers of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In West NYack is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business locally In West NYack Facebook is a superb way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Nassau County, search engine optimization ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063