Facebook & Social Media Advertising In Viola

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Viola, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Viola, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Viola to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design agency In Viola to serve you to maximize results. Excellent designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Viola on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Viola is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Viola Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad consultants, our local advertising company on Long Island, SEO consultants or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design company, our graphic design or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063