Facebook & Social Media Advertising In Viola

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Viola, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you connect with people In Viola, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Viola to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design agency In Viola to assist your business to succeed. Quality designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Viola on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Viola is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who does business regionally In Viola Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design agency, our graphic design or our marketing consulting services on LI contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service on L.I. and services of our display advertising consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063