Facebook & Social Media Advertising In Thiells

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Thiells, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you reach people In Thiells, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Thiells to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design agency In Thiells to help you to maximize results. Excellent designs developed by our website design company help you and secure results!

Reaching Your Prospects In Thiells on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Thiells is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Thiells Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Suffolk County, SEO ad agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063