Facebook & Social Media Advertising In North Haven

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Haven, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you connect with people In North Haven, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In North Haven to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design company In North Haven to work with your business to achieve results. Professional designs by our website design company will help and achieve results!

Reaching Your Prospects In North Haven on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In North Haven is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In North Haven Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local ad agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063