Facebook & Social Media Advertising In Kaser

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Kaser, with the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you appear in front of people In Kaser, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Kaser to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Kaser to assist you to achieve results. Strong designs by our website design company help your business and drive results!

Reaching Your Prospects In Kaser on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People who are followers of your page;
• People who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Kaser is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Kaser Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising agency, our local ad agency in NY, SEO advertising agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design gurus, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063