Facebook & Social Media Advertising In Greenburgh

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Greenburgh, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Greenburgh, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Greenburgh to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design agency In Greenburgh to assist your business to achieve real results. Excellent designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Greenburgh on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Greenburgh is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Greenburgh Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad company, our local advertising agency, SEO advertising agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design company, our graphic design companies or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid media advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063