Facebook & Social Media Advertising In Greenburgh

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Greenburgh, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you connect with people In Greenburgh, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Greenburgh to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to engage our website design agency In Greenburgh to serve your business to maximize results. Professional designs developed by our website design company can help and secure results!

Reaching Your Prospects In Greenburgh on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Prospects who are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Greenburgh is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Greenburgh Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local advertising professionals, SEO ad agency in Suffolk or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063