Facebook & Social Media Advertising In Cutchogue

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Cutchogue, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you appear in front of people In Cutchogue, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Cutchogue to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design experts In Cutchogue to work with you to achieve results. Exceptional designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Cutchogue is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Cutchogue Facebook is a great method to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad company in Suffolk County, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design experts in Nassau County or our advertising consulting services in Nassau call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063