Facebook & Social Media Advertising In Bellerose Terrace

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bellerose Terrace, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Bellerose Terrace, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Bellerose Terrace to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design company In Bellerose Terrace to help you to succeed. Professional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Bellerose Terrace is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Bellerose Terrace Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York PPC ad company, our local ad professionals in Suffolk County, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web site design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063