Facebook & Social Media Advertising In Bellerose Terrace

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Bellerose Terrace, having the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Bellerose Terrace, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Bellerose Terrace to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design company In Bellerose Terrace to serve you to achieve results. Excellent designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, interests and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Bellerose Terrace is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Bellerose Terrace Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad agency, our local ad company in Suffolk County, SEO consultants on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design gurus, our graphic design in Suffolk or our advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063