Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Shelter Island Heights, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you connect with people In Shelter Island Heights, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Shelter Island Heights to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design agency In Shelter Island Heights to aid you to achieve real results. Excellent designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People who are enthusiasts of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Shelter Island Heights is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Shelter Island Heights Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local ad company in Nassau, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services in Suffolk or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063