Facebook & Social Media Advertising In Shelter Island Heights

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Shelter Island Heights, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Shelter Island Heights, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Shelter Island Heights to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In Shelter Island Heights to aid you to achieve results. Exceptional designs from our website design company drive success and drive results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• People that have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Shelter Island Heights is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Shelter Island Heights Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local ad company in Suffolk, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design consultants, our graphic design services in NY or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063