Facebook & Social Media Advertising In Ramapo

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Ramapo, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Ramapo, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Ramapo to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design company In Ramapo to serve you to maximize results. Excellent designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Ramapo on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Ramapo is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business locally In Ramapo Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC advertising company, our local advertising professionals in Nassau, search engine optimization company or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design on LI or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063