Facebook & Social Media Advertising In Ramapo

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Ramapo, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Ramapo, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Ramapo to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In Ramapo to help your business to succeed. Exceptional designs from our website design agency help your business and drive results!

Reaching Your Prospects In Ramapo on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• People that have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Ramapo is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any business who does business locally In Ramapo Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad experts, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063