Facebook & Social Media Advertising In Ramapo

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Ramapo, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Ramapo, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Ramapo to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design agency In Ramapo to serve your business to achieve real results. Exceptional designs created by our website design agency help you and secure results!

Reaching Your Prospects In Ramapo on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Ramapo is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who does business regionally In Ramapo Facebook is a superb method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO ad agency or retargeting companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063