Facebook & Social Media Advertising In Pleasantville

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Pleasantville, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Pleasantville, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Pleasantville to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design company In Pleasantville to help you to succeed. Powerful designs by our website design company drive success and achieve results!

Reaching Your Prospects In Pleasantville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Pleasantville is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Pleasantville Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising agency in NY, SEO experts in Suffolk County or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063