Facebook & Social Media Advertising In Ossining

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Ossining, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you reach people In Ossining, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Ossining to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design company In Ossining to help your business to achieve real results. Professional designs by our website design company help you and secure results!

Reaching Your Prospects In Ossining on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Ossining is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Ossining Facebook is a great technique to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, SEO consultants on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design in New York or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063