Facebook & Social Media Advertising In Northwest Harbor

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Northwest Harbor, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

When you connect with people In Northwest Harbor, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Northwest Harbor to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design agency In Northwest Harbor to work with your business to achieve results. Strong designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Potential customers that are fans of your page;
• People that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Northwest Harbor is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business locally In Northwest Harbor Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising experts, SEO advertising agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design services on LI or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063