Facebook & Social Media Advertising In Northwest Harbor

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Northwest Harbor, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you appear in front of people In Northwest Harbor, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Northwest Harbor to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to allow our website design agency In Northwest Harbor to work with your business to achieve real results. Professional designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, interests and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Northwest Harbor is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any organization who does business regionally In Northwest Harbor Facebook is an excellent way to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC ad consultants, our local advertising agency, SEO advertising agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063