Facebook & Social Media Advertising In New Castle

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In New Castle, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

After you connect with people In New Castle, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In New Castle to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In New Castle to assist your business to succeed. Strong designs by our website design experts can help and drive results!

Reaching Your Prospects In New Castle on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In New Castle is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who does business locally In New Castle Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad consultants, our local advertising agency in Suffolk, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design or our advertising consulting services on L.I. call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063