Facebook & Social Media Advertising In Hawthorne

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Hawthorne, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

When you appear in front of people In Hawthorne, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Hawthorne to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design agency In Hawthorne to help you to succeed. Quality designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Hawthorne on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Hawthorne is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Hawthorne Facebook is an excellent way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising company, our local ad agency on Long Island, SEO experts or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design services or our advertising consulting services in New York call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063