Facebook & Social Media Advertising In Greenport West

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Greenport West, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Greenport West, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Greenport West to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design experts In Greenport West to aid your business to succeed. Effective designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Greenport West on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are fans of your page;
• Potential customers that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, interests and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Greenport West is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Greenport West Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company in New York, search engine optimization ad agency in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design experts or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063