Facebook & Social Media Advertising In Greenport West

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Greenport West, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you connect with people In Greenport West, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Greenport West to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to call our website design agency In Greenport West to work with you to maximize results. Excellent designs designed by our website design company help you and secure results!

Reaching Your Prospects In Greenport West on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Greenport West is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Greenport West Facebook is a superb method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local ad professionals on LI, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design on Long Island or our advertising consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063