Facebook & Social Media Advertising In Elmsford

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Elmsford, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Elmsford, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Elmsford to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts In Elmsford to assist you to succeed. Professional designs by our website design experts can help and achieve results!

Reaching Your Prospects In Elmsford on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Elmsford is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Elmsford Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local advertising professionals, SEO ad agency in New York or retargeting companies on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design gurus, our graphic design or our online marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company in Suffolk County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063