Facebook & Social Media Advertising In Elmsford

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Elmsford, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you appear in front of people In Elmsford, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Elmsford to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to call our website design company In Elmsford to aid your business to succeed. Great designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Elmsford on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• People who are fans of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Elmsford is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any business who does business locally In Elmsford Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising agency, SEO ad agency or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063