Facebook & Social Media Advertising In Chestnut Ridge

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Chestnut Ridge, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you reach people In Chestnut Ridge, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Chestnut Ridge to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design agency In Chestnut Ridge to help you to succeed. Exceptional designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Chestnut Ridge is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Chestnut Ridge Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad consultants on Long Island, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design consultants, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063