Facebook & Social Media Advertising In Chestnut Ridge

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Chestnut Ridge, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you reach people In Chestnut Ridge, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Chestnut Ridge to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to reach out to our website design experts In Chestnut Ridge to serve your business to succeed. Powerful designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, passions and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Chestnut Ridge is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Chestnut Ridge Facebook is a great way to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local ad agency in Suffolk County, SEO professionals or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design experts in New York or our marketing consulting services in NY call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063