Facebook & Social Media Advertising In Buchanan

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Buchanan, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

When you reach people In Buchanan, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Buchanan to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Buchanan to help your business to succeed. Exceptional designs created by our website design company help you and secure results!

Reaching Your Prospects In Buchanan on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Buchanan is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who does business regionally In Buchanan Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click ad agency, our local ad company in NY, search engine optimization professionals or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063