Facebook & Social Media Advertising In Buchanan

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Buchanan, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

When you reach people In Buchanan, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Buchanan to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design experts In Buchanan to work with you to achieve real results. Great designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Buchanan on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Prospects who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Buchanan is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In Buchanan Facebook is an excellent way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad agency in Nassau County, search engine optimization ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design companies or our marketing consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063