Facebook & Social Media Advertising In Bedford Hills

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Bedford Hills, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

After you connect with people In Bedford Hills, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Bedford Hills to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Bedford Hills to work with your business to maximize results. Powerful designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Bedford Hills on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, hobbies and more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bedford Hills is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Bedford Hills Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local ad agency, SEO ad agency in New York or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063