Facebook & Social Media Advertising In Ardsley

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Ardsley, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Ardsley, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Ardsley to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design company In Ardsley to assist you to achieve real results. Effective designs developed by our website design experts can help and secure results!

Reaching Your Prospects In Ardsley on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• People who are fans of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Ardsley is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who conducts business locally In Ardsley Facebook is an excellent method to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising company in Suffolk County, SEO ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation on Long Island and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063