Facebook & Social Media Advertising In Yorktown

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Yorktown, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you reach people In Yorktown, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we trying to get people In Yorktown to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design agency In Yorktown to help your business to maximize results. Strong designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Yorktown on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, passions and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Yorktown is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Yorktown Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063