Facebook & Social Media Advertising In Yorktown

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Yorktown, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Yorktown, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Yorktown to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design agency In Yorktown to help your business to achieve results. Excellent designs created by our website design company help your business and secure results!

Reaching Your Prospects In Yorktown on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Yorktown is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who does business locally In Yorktown Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising company, our local advertising professionals, SEO ad agency or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design experts in New York or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063