Facebook & Social Media Advertising In Wainscott

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Wainscott, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

After you reach people In Wainscott, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Wainscott to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to meet with our website design experts In Wainscott to assist you to maximize results. Effective designs from our website design agency help your business and drive results!

Reaching Your Prospects In Wainscott on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Individuals who are followers of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Wainscott is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business locally In Wainscott Facebook is a great technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency on Long Island, SEO professionals or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063