Facebook & Social Media Advertising In Wainscott

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Wainscott, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

Once you appear in front of people In Wainscott, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Wainscott to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design experts In Wainscott to aid you to succeed. Powerful designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Wainscott on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Potential customers who are fans of your page;
• People who have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Wainscott is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Wainscott Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising company in NY, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design agency, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063