Facebook & Social Media Advertising In Verplanck

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Verplanck, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you connect with people In Verplanck, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Verplanck to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design experts In Verplanck to work with you to maximize results. Quality designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Verplanck on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Verplanck is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business locally In Verplanck Facebook is a superb technique to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design professionals, our graphic design in Suffolk County or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063