Facebook & Social Media Advertising In Valhalla

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Valhalla, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you reach people In Valhalla, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Valhalla to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design company In Valhalla to work with you to achieve real results. Quality designs developed by our website design agency help your business and secure results!

Reaching Your Prospects In Valhalla on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Valhalla is its ability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Valhalla Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click ad company, our local ad company in NY, SEO advertising agency in Nassau or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design in NY or our advertising consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063