Facebook & Social Media Advertising In Valhalla

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Valhalla, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you appear in front of people In Valhalla, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Valhalla to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Valhalla to serve your business to achieve results. Professional designs from our website design company drive success and drive results!

Reaching Your Prospects In Valhalla on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Valhalla is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business locally In Valhalla Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad company, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design on L.I. or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau and services of our paid media advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063