Facebook & Social Media Advertising In Thornwood

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Thornwood, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In Thornwood, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Thornwood to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design company In Thornwood to aid you to achieve results. Powerful designs from our website design company help your business and secure results!

Reaching Your Prospects In Thornwood on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Prospects who are followers of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Thornwood is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Thornwood Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad agency in NY, SEO ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design consultants, our graphic design on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063