Facebook & Social Media Advertising In Thornwood

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Thornwood, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you reach people In Thornwood, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Thornwood to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design agency In Thornwood to serve your business to maximize results. Professional designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Thornwood on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Individuals that are followers of your page;
• People that have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and much more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Thornwood is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Thornwood Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO consultants on LI or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063