Facebook & Social Media Advertising In South NYack

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In South NYack, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In South NYack, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In South NYack to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In South NYack to help you to succeed. Great designs from our website design agency will help and secure results!

Reaching Your Prospects In South NYack on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Prospects who are followers of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In South NYack is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business locally In South NYack Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad company, our local advertising agency, SEO company or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design agency, our graphic design in NY or our online marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063