Facebook & Social Media Advertising In South NYack

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In South NYack, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you reach people In South NYack, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In South NYack to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design experts In South NYack to work with you to succeed. Quality designs from our website design agency drive success and achieve results!

Reaching Your Prospects In South NYack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In South NYack is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who conducts business locally In South NYack Facebook is a superb technique to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising experts, SEO experts in Suffolk County or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design services or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063