Facebook & Social Media Advertising In New Rochelle

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In New Rochelle, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you connect with people In New Rochelle, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In New Rochelle to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design agency In New Rochelle to serve your business to succeed. Exceptional designs created by our website design agency help you and secure results!

Reaching Your Prospects In New Rochelle on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In New Rochelle is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In New Rochelle Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising consultants, search engine optimization advertising agency in Suffolk County or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063