Facebook & Social Media Advertising In New Rochelle

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In New Rochelle, having the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In New Rochelle, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In New Rochelle to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to allow our website design experts In New Rochelle to assist you to achieve real results. Effective designs created by our website design experts drive success and secure results!

Reaching Your Prospects In New Rochelle on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Prospects that are fans of your page;
• People who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In New Rochelle is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who does business locally In New Rochelle Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our New York pay per click ad consultants, our local ad experts in Nassau County, search engine optimization ad agency in Suffolk or retargeting agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in New York or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063