Facebook & Social Media Advertising In Monsey

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Monsey, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In Monsey, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Monsey to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Monsey to assist you to maximize results. Strong designs created by our website design company drive success and drive results!

Reaching Your Prospects In Monsey on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Monsey is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Monsey Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising company, SEO company in Nassau County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design in Suffolk or our marketing consulting services in Nassau County call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063