Facebook & Social Media Advertising In Monsey

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Monsey, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you connect with people In Monsey, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Monsey to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In Monsey to work with your business to succeed. Excellent designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Monsey on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Monsey is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any business who conducts business locally In Monsey Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency, SEO professionals in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design company, our graphic design in New York or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063