Facebook & Social Media Advertising In Irvington

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Irvington, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you connect with people In Irvington, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Irvington to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design agency In Irvington to aid your business to maximize results. Strong designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Irvington on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Irvington is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who does business locally In Irvington Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency on Long Island, SEO ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts on LI or our online advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063