Facebook & Social Media Advertising In East Hampton North

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In East Hampton North, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

Once you appear in front of people In East Hampton North, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In East Hampton North to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design experts In East Hampton North to assist you to achieve real results. Quality designs from our website design company help you and secure results!

Reaching Your Prospects In East Hampton North on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In East Hampton North is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In East Hampton North Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click advertising company, our local ad professionals, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063