Facebook & Social Media Advertising In East Hampton North

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In East Hampton North, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

When you connect with people In East Hampton North, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In East Hampton North to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design agency In East Hampton North to aid your business to succeed. Professional designs from our website design agency help you and secure results!

Reaching Your Prospects In East Hampton North on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In East Hampton North is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who does business regionally In East Hampton North Facebook is a great method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising consultants in Nassau, SEO ad agency or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063