Facebook & Social Media Advertising In Bedford

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Bedford, having the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you connect with people In Bedford, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In Bedford to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Bedford to aid your business to achieve results. Great designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Bedford on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Bedford is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who does business locally In Bedford Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click ad consultants, our local advertising agency, SEO ad agency in New York or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design experts, our graphic design or our advertising consulting services on L.I. call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063