Facebook & Social Media Advertising In Bedford

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bedford, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you reach people In Bedford, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Bedford to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design agency In Bedford to aid your business to succeed. Quality designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Bedford on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Bedford is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Bedford Facebook is a great method to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising company in Suffolk, SEO ad agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies or our online advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063