Facebook & Social Media Advertising In Amagansett

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Amagansett, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Amagansett, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Amagansett to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In Amagansett to work with you to maximize results. Excellent designs developed by our website design company can help and secure results!

Reaching Your Prospects In Amagansett on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, interests and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Amagansett is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Amagansett Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising professionals on LI, SEO advertising agency in Nassau County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063