Facebook & Social Media Advertising In Amagansett

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Amagansett, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you connect with people In Amagansett, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Amagansett to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design company In Amagansett to aid your business to maximize results. Great designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Amagansett on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• People who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Amagansett is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who does business locally In Amagansett Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local ad agency in New York, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design services on Long Island or our marketing consulting services in Suffolk contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen and services of our display ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063