Facebook & Social Media Advertising In Yorktown Heights

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Yorktown Heights, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Yorktown Heights, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Yorktown Heights to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design company In Yorktown Heights to work with your business to achieve real results. Great designs created by our website design company will help and secure results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Yorktown Heights is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who does business locally In Yorktown Heights Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising consultants, SEO ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design gurus, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063