Facebook & Social Media Advertising In Yorktown Heights

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Yorktown Heights, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Yorktown Heights, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Yorktown Heights to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Yorktown Heights to serve your business to maximize results. Quality designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Individuals who are followers of your page;
• Prospects that have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Yorktown Heights is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business regionally In Yorktown Heights Facebook is an excellent way to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad agency, our local advertising agency, SEO advertising agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design consultants, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063