Facebook & Social Media Advertising In Pelham Manor

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Pelham Manor, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you connect with people In Pelham Manor, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Pelham Manor to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design experts In Pelham Manor to serve you to maximize results. Effective designs developed by our website design company help you and achieve results!

Reaching Your Prospects In Pelham Manor on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People that are followers of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Pelham Manor is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Pelham Manor Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click ad consultants, our local advertising agency on Long Island, search engine optimization ad agency in NY or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design agency, our graphic design on L.I. or our online marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063