Facebook & Social Media Advertising In Montebello

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Montebello, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you reach people In Montebello, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Montebello to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to let our website design experts In Montebello to aid your business to achieve results. Powerful designs by our website design agency help your business and drive results!

Reaching Your Prospects In Montebello on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers who are fans of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Montebello is its capability to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Montebello Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad experts in Suffolk County, SEO ad agency in NY or retargeting companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063