Facebook & Social Media Advertising In Montebello

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Montebello, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you reach people In Montebello, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Montebello to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In Montebello to serve you to maximize results. Powerful designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Montebello on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Montebello is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Montebello Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, SEO ad agency in Nassau or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design company, our graphic design on Long Island or our online advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063