Facebook & Social Media Advertising In Larchmont

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Larchmont, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

When you appear in front of people In Larchmont, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Larchmont to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design experts In Larchmont to aid you to achieve real results. Great designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Larchmont on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• People that are followers of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Larchmont is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Larchmont Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad consultants, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design services in Nassau County or our marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063