Facebook & Social Media Advertising In Katonah

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Katonah, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In Katonah, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Katonah to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design agency In Katonah to aid your business to maximize results. Exceptional designs by our website design experts help your business and secure results!

Reaching Your Prospects In Katonah on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Katonah is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Katonah Facebook is an excellent way to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising agency, SEO ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web site design experts, our graphic design in New York or our advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063