Facebook & Social Media Advertising In Dobbs Ferry

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Dobbs Ferry, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you connect with people In Dobbs Ferry, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Dobbs Ferry to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to meet with our website design company In Dobbs Ferry to aid your business to achieve real results. Great designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Dobbs Ferry is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who does business regionally In Dobbs Ferry Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local ad professionals in Suffolk County, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063