Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Dobbs Ferry, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Dobbs Ferry, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Dobbs Ferry to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company In Dobbs Ferry to serve your business to succeed. Professional designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Dobbs Ferry is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Dobbs Ferry Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local ad agency, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design services in New York or our advertising consulting services in Nassau County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063