Facebook & Social Media Advertising In Cortlandt

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Cortlandt, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you connect with people In Cortlandt, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Cortlandt to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Cortlandt to work with your business to achieve results. Professional designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Cortlandt on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Cortlandt is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Cortlandt Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising professionals, SEO consultants in NY or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063