Facebook & Social Media Advertising In Cortlandt

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Cortlandt, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you reach people In Cortlandt, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Cortlandt to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to meet with our website design agency In Cortlandt to work with your business to maximize results. Strong designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Cortlandt on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Cortlandt is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Cortlandt Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising agency, SEO consultants or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design on L.I. or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063