Facebook & Social Media Advertising In Cortlandt

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Cortlandt, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In Cortlandt, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Cortlandt to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to call our website design experts In Cortlandt to work with you to achieve real results. Strong designs created by our website design experts help you and drive results!

Reaching Your Prospects In Cortlandt on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Cortlandt is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Cortlandt Facebook is a great technique to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC ad agency, our local ad agency in Suffolk County, SEO professionals or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063