Facebook & Social Media Advertising In Scarsdale

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Scarsdale, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you reach people In Scarsdale, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Scarsdale to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design agency In Scarsdale to aid you to achieve real results. Quality designs by our website design company help you and drive results!

Reaching Your Prospects In Scarsdale on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Scarsdale is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Scarsdale Facebook is a superb way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Nassau County, SEO professionals in NY or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063