Facebook & Social Media Advertising In Scarsdale

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Scarsdale, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you connect with people In Scarsdale, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Scarsdale to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Scarsdale to work with your business to maximize results. Great designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Scarsdale on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Scarsdale is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Scarsdale Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Nassau County, SEO professionals in NY or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063