Facebook & Social Media Advertising In Pelham

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Pelham, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you reach people In Pelham, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Pelham to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design company In Pelham to aid your business to achieve real results. Effective designs developed by our website design company will help and drive results!

Reaching Your Prospects In Pelham on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Potential customers who are fans of your page;
• People that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Pelham is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Pelham Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company, SEO ad agency in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design gurus, our graphic design services in Suffolk or our marketing consulting services on LI call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063