Facebook & Social Media Advertising In Pelham

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Pelham, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Pelham, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Pelham to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to allow our website design experts In Pelham to assist you to achieve real results. Excellent designs designed by our website design company can help and drive results!

Reaching Your Prospects In Pelham on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Pelham is its capability to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business regionally In Pelham Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC ad consultants, our local advertising agency in Nassau County, SEO experts in New York or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in NY or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063