Facebook & Social Media Advertising In Hartsdale

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Hartsdale, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Hartsdale, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Hartsdale to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design agency In Hartsdale to serve your business to succeed. Excellent designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Hartsdale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Hartsdale is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Hartsdale Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad experts, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design services in NY or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063