Facebook & Social Media Advertising In Hartsdale

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Hartsdale, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In Hartsdale, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Hartsdale to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design company In Hartsdale to serve you to achieve results. Excellent designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Hartsdale on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• People who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Hartsdale is its capability to get to prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business locally In Hartsdale Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad agency on Long Island, SEO ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in NY or our advertising consulting services in NY call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063