Facebook & Social Media Advertising In Hartsdale

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Hartsdale, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people In Hartsdale, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Hartsdale to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design experts In Hartsdale to aid your business to achieve real results. Powerful designs created by our website design company drive success and drive results!

Reaching Your Prospects In Hartsdale on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• People who have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Hartsdale is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any company who does business locally In Hartsdale Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York PPC advertising agency, our local ad agency in Nassau County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063