Facebook & Social Media Advertising In Crompond

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Crompond, with the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

Once you connect with people In Crompond, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Crompond to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In Crompond to help your business to achieve real results. Strong designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Crompond on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Crompond is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Crompond Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click advertising consultants, our local ad agency on Long Island, SEO professionals or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design professionals, our graphic design experts on L.I. or our online marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063