Facebook & Social Media Advertising In Blauvelt

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Blauvelt, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you appear in front of people In Blauvelt, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Blauvelt to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Blauvelt to work with you to achieve results. Great designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Blauvelt on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• People who are fans of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Blauvelt is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business locally In Blauvelt Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local ad company, SEO ad agency in Nassau or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design services or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063