Facebook & Social Media Advertising In Blauvelt

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Blauvelt, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Blauvelt, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Blauvelt to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In Blauvelt to help your business to achieve results. Strong designs created by our website design company help you and drive results!

Reaching Your Prospects In Blauvelt on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Blauvelt is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business locally In Blauvelt Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency on Long Island, SEO ad agency on Long Island or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063