Facebook & Social Media Advertising In White Plains

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In White Plains, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you reach people In White Plains, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In White Plains to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In White Plains to serve you to maximize results. Exceptional designs designed by our website design agency can help and secure results!

Reaching Your Prospects In White Plains on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, interests and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In White Plains is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business regionally In White Plains Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click ad agency, our local ad agency on Long Island, SEO ad agency in Nassau or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design experts in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063