Facebook & Social Media Advertising In White Plains

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In White Plains, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In White Plains, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In White Plains to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design agency In White Plains to assist you to succeed. Strong designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In White Plains on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In White Plains is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In White Plains Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad professionals in Suffolk County, SEO professionals in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design services on LI or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063