Facebook & Social Media Advertising In Suffern

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Suffern, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you reach people In Suffern, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Suffern to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to let our website design experts In Suffern to help you to achieve real results. Great designs created by our website design agency help you and secure results!

Reaching Your Prospects In Suffern on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• People that are followers of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Suffern is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Suffern Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad consultants in Suffolk County, search engine optimization company in Suffolk County or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design experts in New York or our online marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063