Facebook & Social Media Advertising In Stony Point

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Stony Point, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Stony Point, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Stony Point to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design company In Stony Point to serve your business to achieve real results. Effective designs developed by our website design company can help and secure results!

Reaching Your Prospects In Stony Point on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals who have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, hobbies and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Stony Point is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any company who does business locally In Stony Point Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad agency, our local ad company, SEO company in NY or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design in Suffolk or our advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063