Facebook & Social Media Advertising In Stony Point

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Stony Point, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you reach people In Stony Point, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Stony Point to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In Stony Point to work with your business to succeed. Professional designs from our website design experts drive success and secure results!

Reaching Your Prospects In Stony Point on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are fans of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Stony Point is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Stony Point Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising company, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design companies on L.I. or our advertising consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063